Buddy’s Bar-B-Q is a family owned business based in the Knoxville area since 1972. Over 50 years, they continue to serve East Tennessee with corporate-owned and franchise locations. In 2020, we joined the team to assist in expanding their brand in Clinton and Bristol.
It was important to the client to keep the interior materials palette similar to the restaurant’s previous locations’ style and feel. The goal was when each customer walks in the door, they experience the genuine Buddy’s Bar-B-Q, no matter the restaurant.
The Clinton location (pictured) features an outdoor patio, a unique addition to the standard franchise design. The extra large umbrellas cover a majority of the outdoor seating, creating a comfortable place to enjoy a meal.
While special attention is given to keeping a brand’s design throughout multiple locations, we also customize the design as each location requires. For example, the building shell design in Clinton took a modern direction with cool tones; therefore, we modified the materials and color palette of the smoker enclosure to better fit the building’s exterior.
Photography by Alyssa Nealon at nvelop AP.