The Casual Pint is a beer specialty store popularized as the “Starbucks of Beer.” The first two locations (Bearden and Downtown Knoxville) were local retail stores, but in 2013 when the concept decided to franchise, R2R studio was ready for the challenge! We worked closely with the corporate staff at The Casual Pint to develop concept design standards to implement in all locations across the franchise so they feel a part of the brand. While the sizes typically range from 2,000 – 3,000 sf, each concept features a bar with a variety of beers on tap that customers can enjoy in store or the option to select a 6-pack or growler to go. Some locations even have the Brew Master’s Club, a private room where patrons can enjoy the latest sports game or host a corporate meeting. Since the first franchise location opened in the Northshore Town Center in Knoxville, TN, the concept has boomed and is now making its way across the country! It’s “Where Beer Lovers Meet.”
Locations: Bearden (2011), Downtown Knoxville (2012), Fountain City (2014), Northshore (2014), Hardin Valley (2014), Maryville (2014), Farragut (2014), Franklin, TN (2015), Chattanooga, TN (2016), Memphis, TN (2016), Sevierville, TN (2016), Loveland, OH (2016), Cincinnati, OH (2016), Chandler, AZ (2016), Omaha, NE (2016), Columbia, SC (2016), Youngstown, OH (2017), Lexington, SC (2017), Lexington, KY (2017), San Angelo, TX (2017), Mason, OH (2017), Phoenix, AZ (2017), Chapel Hill (2019), and more to come!